GetItDone Building Services
One local tradesman, every trade, built for local search.
- ROLE
- Design, build and local SEO structure
- STACK
- Next.js · TypeScript · Tailwind CSS · Local SEO
// THE PROBLEM
A tradesman covering tiling, plumbing, carpentry, bathrooms and kitchens has a positioning problem in search. Nobody searches for "multi-trade specialist" — they search for "bathroom tiling Ilford" or "emergency plumber Hackney". A single generic services page competes for none of those.
Trust is the second half of the job. Homeowners are letting a stranger into their house, so the site has to answer who this is, what recent work looks like, and how pricing happens, before a quote request is realistic.
// THE SYSTEM
Services are split into distinct trade pages — tiling, plumbing, carpentry, bathroom fitting, kitchen fitting — each written against the job-plus-place phrasing people actually type, rather than collapsed into one list.
A job-picker lets a visitor self-select the closest match to their work, which routes them into the right service rather than a generic enquiry.
Recent projects are shown as real jobs with specifics — a full bathroom retile in IG3, a Shaker kitchen fit, internal doors and architrave — because concrete beats adjectives for this audience.
An interactive coverage map with per-area pages makes the service radius explicit across Ilford, Hackney, Newham, Barking, Stratford and the surrounding boroughs.
The four-step process — free assessment, written price before work starts, clean completion, walk-through handover — is stated up front, since pricing uncertainty is the main reason these enquiries stall.
// WHAT SHIPPED
- Live at getitdonebuildingservices.com.
- Each trade and each covered area has its own indexable page instead of one generic services list.
- The quote path starts from the specific job rather than a blank contact form.
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