Rareware Studio
The studio’s own platform.
- ROLE
- Founder — brand, design and build
- STACK
- React · GSAP · Custom CSS · Netlify
- LIVE AT
- rarewarestudio.space
// THE PROBLEM
A studio that sells both engineering and art direction has a positioning problem. Lead with the engineering and it reads as a dev shop; lead with the visuals and it reads as a design agency that will need a technical partner. Prospective clients sort studios into one bucket or the other within a few seconds.
As the studio’s own front door, the site also has to be the strongest single argument for hiring it — anything generic undercuts the pitch directly.
// THE SYSTEM
Custom motion work built with GSAP carries the creative-direction claim, so the craft is demonstrated rather than asserted.
The interface architecture — component structure, interaction states, performance under motion — carries the engineering claim for the visitors who look closely.
Brand and identity systems are treated as part of the same deliverable as the build, which is how the studio actually sells: one team from identity through to deployment.
// WHAT SHIPPED
- Live at rarewarestudio.space as the studio’s primary platform.
- Serves international client work across e-commerce, SaaS and hospitality engagements.
- Positions engineering and creative direction as one offer rather than two.
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